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Explore our latest articles, insights, and updates from our team.

Meta Business Agent: Costs and the Alternative You Own
Industry

Meta Business Agent: Costs and the Alternative You Own

What is Meta Business Agent, and should you use it or your own AI assistant? A plain-English look at Meta's business AI and the owner-controlled alternative.

Alix Gallardo
Alix Gallardo
Jul 3, 26
Build Your AI Agent for Every Channel, Not Just WhatsApp
Industry

Build Your AI Agent for Every Channel, Not Just WhatsApp

AI agents on WhatsApp are booming, but building your business inside one platform is a risk. Here is how to run an AI assistant across every channel with Invent and keep your customers.

Alix Gallardo
Alix Gallardo
Jul 2, 26
RBAC vs ABAC: Which Access Control Model Fits a Growing Business
Industry

RBAC vs ABAC: Which Access Control Model Fits a Growing Business

RBAC vs ABAC explained in plain English: how role-based and attribute-based access control differ, when each one wins, and which fits a growing business.

Alix Gallardo
Alix Gallardo
Jun 27, 26
#025: Custom Roles (RBAC), Knowledge Base & a Smarter Model Picker
Changelog

#025: Custom Roles (RBAC), Knowledge Base & a Smarter Model Picker

Invent #025: Custom Roles with full RBAC and per-resource permissions, Knowledge Base with include and exclude URL scoping, and a model picker with the full spec card for every model.

Arshad Yaseen
Arshad Yaseen
Jun 26, 26
AI for Agencies: The Complete Guide to Reselling AI
Industry

AI for Agencies: The Complete Guide to Reselling AI

A complete guide to AI for agencies: resell white-label AI assistants, manage multiple clients, and grow recurring margin with Invent, with no per-seat fees.

Alix Gallardo
Alix Gallardo
Jun 26, 26
SMS for Business: Why It Still Works, and How to Use It
Industry

SMS for Business: Why It Still Works, and How to Use It

SMS still gets read like nothing else. See why texting works for business, where it dominates, the top use cases from OTP to marketing, and how to send SMS campaigns with Invent.

Alix Gallardo
Alix Gallardo
Jun 25, 26
Instagram AI Assistant: Automate Your DMs and Win More Customers
Product

Instagram AI Assistant: Automate Your DMs and Win More Customers

An Instagram AI assistant answers your DMs automatically, in your brand voice, day and night. See what it does, why it works, and how to set one up with Invent, no code.

Alix Gallardo
Alix Gallardo
Jun 23, 26
Invent vs Botmaker: The No-Code, SMB-Friendly Alternative (2026)
Industry

Invent vs Botmaker: The No-Code, SMB-Friendly Alternative (2026)

Compare Invent and Botmaker on pricing, channels, and setup, and see why a no-code AI platform that is free to start fits SMBs better than a $149 monthly floor.

Alix Gallardo
Alix Gallardo
Jun 23, 26
Invent vs Freshdesk: The No-Code AI Alternative for Customer Service (2026)
Industry

Invent vs Freshdesk: The No-Code AI Alternative for Customer Service (2026)

Compare Invent and Freshdesk on pricing, AI, channels, and setup, and why no-code, usage-based AI fits growing teams better than per-seat helpdesk fees.

Alix Gallardo
Alix Gallardo
Jun 23, 26
#024: API Access for Every Plan & Read Receipts
Changelog

#024: API Access for Every Plan & Read Receipts

Invent #024: API access opens on every plan, including the free tier, plus read receipts that show delivered and seen across WhatsApp, Instagram, and Messenger.

Jorge Trujillo
Jorge Trujillo
Jun 19, 26
#023: Assisted Human Replies, Canned Replies & A Real Computer in Chat
Changelog

#023: Assisted Human Replies, Canned Replies & A Real Computer in Chat

Invent #023: Assisted Human Replies, Canned Replies, Follow-up Rules, per-contact AI control, plus a real computer in every personal chat with Duplicate Chats.

Arshad Yaseen
Arshad Yaseen
Jun 13, 26
Best AI Agent for Customer Service: The Harness Is Everything
Product

Best AI Agent for Customer Service: The Harness Is Everything

The best AI agent for customer service is the one with the best harness: the layer above the model that handles channels, integrations, permissions, and escalation.

Alix Gallardo
Alix Gallardo
Jun 12, 26
Are Your AI Agents Safe? A Business Owner's Control Guide (2026)
Product

Are Your AI Agents Safe? A Business Owner's Control Guide (2026)

Safe AI agents for business: the six control surfaces owners use to limit what AI can access, approve, audit, and escalate. A practical 2026 governance guide.

Alix Gallardo
Alix Gallardo
Jun 12, 26
What Is Agentic AI? A Business Owner's Guide (2026)
Industry

What Is Agentic AI? A Business Owner's Guide (2026)

Agentic AI is software that takes action, not just generates answers. A plain-English guide for business owners: what it is, what it can do, and how to evaluate vendor claims in 2026.

Alix Gallardo
Alix Gallardo
Jun 12, 26
AI Agent vs Chatbot: What's the Difference for Your Business?
Industry

AI Agent vs Chatbot: What's the Difference for Your Business?

AI agent vs chatbot: a chatbot answers questions, an agent uses tools to take action and deliver finished results across your channels. Which does your business need?

Alix Gallardo
Alix Gallardo
Jun 10, 26
The 4-Layer Anatomy of an AI Business Agent
Industry

The 4-Layer Anatomy of an AI Business Agent

An AI agent for business needs four layers to actually work: Knowledge, Skills, Tools, and Intelligence. The full anatomy of a modern AI business agent, plus a checklist to evaluate any platform.

Alix Gallardo
Alix Gallardo
Jun 6, 26
#022: WhatsApp Campaigns and Dictation Support
Changelog

#022: WhatsApp Campaigns and Dictation Support

Invent #022: WhatsApp Campaigns through Broadcasts go live for every customer, plus Dictation Support across every chat surface in Invent.

Jorge Trujillo
Jorge Trujillo
Jun 5, 26
How to Build a WhatsApp AI Chatbot (No Code)
Industry

How to Build a WhatsApp AI Chatbot (No Code)

How to build a WhatsApp AI chatbot without code: what it is, the no-code vs API path, the steps to set one up, and how to make it actually resolve, in any language.

Alix Gallardo
Alix Gallardo
Jun 4, 26
WhatsApp Business Broadcast: Complete 2026 Guide
Industry

WhatsApp Business Broadcast: Complete 2026 Guide

What a WhatsApp business broadcast is, 2026 limits and pricing, honest open rates, what broadcast software should include, and how to send campaigns that get read.

Alix Gallardo
Alix Gallardo
Jun 2, 26
#021: Contact Properties and Agent Inbox Filter
Changelog

#021: Contact Properties and Agent Inbox Filter

Invent #021: Contact Properties bring custom contact data into your AI Assistant, plus the new Agent Inbox Filter shows what each human teammate is handling.

Jorge Trujillo
Jorge Trujillo
May 29, 26
How to Build a Knowledge Base for Your AI Support Agent
Industry

How to Build a Knowledge Base for Your AI Support Agent

How to build a knowledge base that grounds your AI support agent so it resolves instead of hallucinates: what to include, how to structure it for AI, and how to keep it sharp.

Alix Gallardo
Alix Gallardo
May 28, 26
Call Deflection: What It Is and How to Measure It
Industry

Call Deflection: What It Is and How to Measure It

Call deflection explained: what it is, how to calculate deflection rate, why bad deflection backfires, and how AI deflects support volume by actually resolving issues.

Alix Gallardo
Alix Gallardo
May 26, 26
Every Silent Customer Is a Lost Sale. Here's How We Fixed It.
Product

Every Silent Customer Is a Lost Sale. Here's How We Fixed It.

Most abandoned conversations never come back. Invent's Auto Follow-ups changes that, turning silent drop-offs into closed deals, automatically.

Arshad Yaseen
Arshad Yaseen
May 26, 26
Live Chat Welcome Messages: 30+ Examples (and the AI Upgrade)
Industry

Live Chat Welcome Messages: 30+ Examples (and the AI Upgrade)

Live chat welcome message examples and templates by industry and scenario, plus the timing rules and how an AI assistant personalizes the greeting in any language.

Alix Gallardo
Alix Gallardo
May 26, 26