TL;DR
- Invent’s white label solution lets agencies fully brand AI assistants with custom domains and remove all Invent branding.
- Each client workspace (sub-organization) must have its own domain to enable branded URLs and email behavior.
- You can scale efficiently using wildcard domains to instantly provision branded environments for multiple clients.
- Emails are sent via a neutral sender (app-emails.com), with replies routed to your configured contact email.
- This setup is ideal for agencies offering AI chatbot services under their own brand.

Custom domains, whitelabel login, and dedicated workspaces for each client—manage it all from one powerful Invent dashboard.
White Label AI for Agencies by Invent
Invent’s white label functionality allows agencies to deliver fully branded AI assistants, customer portals, and automation experiences under their own identity, without exposing the underlying platform.
This is designed for:
- AI agencies and chatbot providers
- SaaS resellers and automation consultants
- Customer experience (CX) teams managing multiple brands
- Marketing agencies offering AI-powered engagement tools
Key capabilities include:
- Custom domains for each client
- Removal of Invent branding
- Branded customer-facing portals and links
- Scalable multi-client (multi-tenant) deployment
Core requirement: Custom domain setup
To activate white labeling features (branding removal + branded links), each organization or sub-organization must:
- Add and verify a custom domain
- Configure DNS (
CNAMErecord) - Complete domain verification inside Invent
Domain settings:https://www.useinvent.com/o/settings/domains
Important: Domains are not shared across organizations.
Multi-Client setup: Sub-organizations explained

Sub-organizations in Invent: Effortlessly manage multiple clients or business units under your agency, each with their own workspace and secure setup.
Invent uses a workspace structure where each client can be managed as a sub-organization.
Key rule:
- Domains are NOT inherited from the parent organization
This means:
- Your agency domain (e.g., assistants.youragency.com) applies only to your main org
- Each client workspace must configure its own domain entry
Example structure:
- Main org: assistants.youragency.com
- Client A: clientA.assistants.youragency.com
- Client B: clientB.assistants.youragency.com
This ensures:
- Full brand separation per client
- Clean white label experience
- Scalable architecture for agencies
How to add a custom domain

Add your company’s custom domains and instantly verify wildcard domains for seamless management of multiple sub-organizations in Invent.
Step-by-step:
- Go to domain settings
https://www.useinvent.com/o/settings/domains - Click “Add Domain”
Enter your domain (e.g.,assistants.yourbrand.com)

Easy domain setup: Just add a CNAME record and verify—Invent guides you through connecting your branded domains step by step.
3. Add DNS record (CNAME)
- Type: CNAME
- Host: your subdomain (e.g., assistants)
- Target: cname.useinvent.com
4. Verify domain
- Wait for DNS propagation (minutes to 24 hours, will depend on your provider)
- Click “Verify” in Invent

Domain successfully connected! With Invent, it’s simple to link and manage verified custom domains for your organization.
What changes after white label activation
Once your domain is verified:
Branded experience:
- All customer-facing links use your domain
- Portals reflect your brand identity
Email behavior:
- Emails (invites, notifications) are sent via
app-emails.com - Replies route to your configured contact email
Important limitation:
- Sending from your own domain (e.g., support@yourcompany.com) is not yet supported
- This feature will be available in a future update under Settings → Emails.
Scaling agencies with wildcard domains
For agencies managing many clients, wildcard domains dramatically simplify deployment.
Use case:
client1.assistants.youragency.comclient2.assistants.youragency.comclient3.assistants.youragency.com
Instead of creating DNS records for each client, you:
- Add one wildcard DNS record
- Allow all subdomains to resolve automatically
Recommended DNS setup:
- Type:
CNAME - Host:
.assistants - Target:
cname.useinvent.com
Then, inside each sub-organization:
- Add a standard domain (e.g., client1.assistants.youragency.com)
- Verification happens instantly
Important notes:
- Wildcard is configured in your DNS provider, not in Invent
- Do NOT enter *.domain.com inside Invent
Naming flexibility for Agencies
Once wildcard is configured, you can structure client environments however you want:
Examples:
client-name.assistants.youragency.combots.assistants.youragency.comcustomer-123.assistants.youragency.com
This supports:
- Clean client segmentation
- Internal organization
- Scalable onboarding workflows
Troubleshooting Domain Setup
Common issues:
- DNS propagation delay (can take up to 24 hours)
- Incorrect record type (must be
CNAME) - Wrong target (must be
cname.useinvent.com) - Editing the wrong domain in your DNS provider
Tip: Use DNS checker tools to confirm propagation globally.
Ready to scale your agency with white label AI?
Start delivering fully branded assistants to your clients today with Invent!
You can also visit our Docs for more step-by-step guides.
FAQs
1. What is a white label AI assistant?
A white label AI assistant is a chatbot or automation tool that agencies can rebrand as their own, removing the original provider’s branding.
2. Can I use one domain for all my clients?
Not directly. Each client (sub-organization) must add its own domain entry, but you can streamline this using wildcard domains.
3. How many sub-organizations can I have at Invent?
You can have up to 100 sub-organizations with the Business Plan for $29/mo.
All sub-organizations automatically get Business plan limits, including contacts, assistants, members, and more, at no extra subscription cost.

Manage multiple clients or departments easily—Invent’s Sub-Organizations lets you track usage, billing, and member management all from one place.
4. Do sub-organizations inherit branding settings?
No. Each sub-organization manages its own domain and branding configuration.
5. Can emails be sent from my own domain?
Not yet. Emails are sent via app-emails.com, but replies go to your configured contact email.
6. What is a wildcard domain and why should agencies use it?
A wildcard domain allows you to automatically support unlimited subdomains (clients) without adding DNS records for each one, ideal for scaling.
7. How long does domain verification take?
Typically a few minutes, but it can take up to 24 hours depending on DNS propagation.
8. Is this suitable for SaaS resellers or AI agencies?
Yes, this setup is specifically designed for agencies offering AI chatbot services under their own brand.
9. Best platforms offering white label AI chatbots for customer support?
The best white label AI platforms for small businesses include Invent, CustomGPT.ai, Tidio, Voiceflow, Botpress, and Chatbase. Invent is a strong choice for agencies and small businesses that want full white label control, custom domains, and usage-based pricing. Invent Business Plan includes: 50 assistants, 50 members, 50 channels, 200 actions, 100,000 contacts, 100 sub-organizations and for your business safety: Single Sign-On, all mentioned and more for $29/mo.
10. Which white label AI platform is best for agencies?
Invent, CustomGPT.ai, and Voiceflow are strong options for agencies. Invent is especially attractive if you want full white label features at a competitive price.







