Product

White Label AI Assistants for Agencies: Custom Domains, Branding Control & Scalable Client Deployment

Offer white label AI assistants, chatbots and agents under your brand with custom domains, branded portals, and scalable client deployment. Built for agencies and AI resellers.

Apr 20, 2026

White Label AI Assistants for Agencies: Custom Domains, Branding Control & Scalable Client Deployment
Blog/Product/White Label AI Assistants for Agencies: Custom Domains, Branding Control & Scalable Client Deployment

TL;DR

  • Invent’s white label solution lets agencies fully brand AI assistants with custom domains and remove all Invent branding.
  • Each client workspace (sub-organization) must have its own domain to enable branded URLs and email behavior.
  • You can scale efficiently using wildcard domains to instantly provision branded environments for multiple clients.
  • Emails are sent via a neutral sender (app-emails.com), with replies routed to your configured contact email.
  • This setup is ideal for agencies offering AI chatbot services under their own brand.
Custom-branded Invent sign-in page in a dashboard, displaying a logo, "Your brand", and an email input field. The design uses the client’s logo and branding, reinforcing a whitelabel experience. Sidebar menu icons are visible on the left.

Custom domains, whitelabel login, and dedicated workspaces for each client—manage it all from one powerful Invent dashboard.

White Label AI for Agencies by Invent

Invent’s white label functionality allows agencies to deliver fully branded AI assistants, customer portals, and automation experiences under their own identity, without exposing the underlying platform.

This is designed for:

  • AI agencies and chatbot providers
  • SaaS resellers and automation consultants
  • Customer experience (CX) teams managing multiple brands
  • Marketing agencies offering AI-powered engagement tools

Key capabilities include:

  • Custom domains for each client
  • Removal of Invent branding
  • Branded customer-facing portals and links
  • Scalable multi-client (multi-tenant) deployment

Core requirement: Custom domain setup

To activate white labeling features (branding removal + branded links), each organization or sub-organization must:

  • Add and verify a custom domain
  • Configure DNS (CNAME record)
  • Complete domain verification inside Invent

Domain settings:
https://www.useinvent.com/o/settings/domains

Important: Domains are not shared across organizations.

Multi-Client setup: Sub-organizations explained

Diagram showing “My agency” (with a building icon) linked by arrows to three sub-organizations: Pixel Garage (brown logo), Genesis Tech (purple logo), and Vertex Devs (blue/black logo). Each sub-organization has a green checkmark, indicating active or verified status. The background features a soft purple gradient.

Sub-organizations in Invent: Effortlessly manage multiple clients or business units under your agency, each with their own workspace and secure setup.

Invent uses a workspace structure where each client can be managed as a sub-organization.

Key rule:

  • Domains are NOT inherited from the parent organization

This means:

  • Your agency domain (e.g., assistants.youragency.com) applies only to your main org
  • Each client workspace must configure its own domain entry

Example structure:

  • Main org: assistants.youragency.com
  • Client A: clientA.assistants.youragency.com
  • Client B: clientB.assistants.youragency.com

This ensures:

  • Full brand separation per client
  • Clean white label experience
  • Scalable architecture for agencies

How to add a custom domain

A pop-up dialog titled "Add Domain" for adding a custom domain to your organization in Invent. The sample domain “assistants.yourbrand.com” is entered, and there's guidance for verifying multiple sub-organizations with wildcard domains.

Add your company’s custom domains and instantly verify wildcard domains for seamless management of multiple sub-organizations in Invent.

Step-by-step:

  1. Go to domain settings
    https://www.useinvent.com/o/settings/domains
  2. Click “Add Domain”
    Enter your domain (e.g., assistants.yourbrand.com)
Panel instructing how to connect a custom domain in Invent. It prompts the user to add a CNAME record for "assistants.yourbrand.com" pointing to "cname.useinvent.com," with a "Pending" status until verified.

Easy domain setup: Just add a CNAME record and verify—Invent guides you through connecting your branded domains step by step.

3. Add DNS record (CNAME)

  • Type: CNAME
  • Host: your subdomain (e.g., assistants)
  • Target: cname.useinvent.com

4. Verify domain

  • Wait for DNS propagation (minutes to 24 hours, will depend on your provider)
  • Click “Verify” in Invent
Screenshot of the "Domains" management page in Invent. It shows the domain “assistants.yourbrand.com” with a green "Connected" status, alongside options to verify or delete the domain.

Domain successfully connected! With Invent, it’s simple to link and manage verified custom domains for your organization.

What changes after white label activation

Once your domain is verified:

Branded experience:

  • All customer-facing links use your domain
  • Portals reflect your brand identity

Email behavior:

  • Emails (invites, notifications) are sent via app-emails.com
  • Replies route to your configured contact email

Important limitation:

  • Sending from your own domain (e.g., support@yourcompany.com) is not yet supported
  • This feature will be available in a future update under Settings → Emails.

Scaling agencies with wildcard domains

For agencies managing many clients, wildcard domains dramatically simplify deployment.

Use case:

  • client1.assistants.youragency.com
  • client2.assistants.youragency.com
  • client3.assistants.youragency.com

Instead of creating DNS records for each client, you:

  1. Add one wildcard DNS record
  2. Allow all subdomains to resolve automatically

Recommended DNS setup:

  • Type: CNAME
  • Host: .assistants
  • Target: cname.useinvent.com

Then, inside each sub-organization:

  • Add a standard domain (e.g., client1.assistants.youragency.com)
  • Verification happens instantly

Important notes:

  • Wildcard is configured in your DNS provider, not in Invent
  • Do NOT enter *.domain.com inside Invent

Naming flexibility for Agencies

Once wildcard is configured, you can structure client environments however you want:

Examples:

  • client-name.assistants.youragency.com
  • bots.assistants.youragency.com
  • customer-123.assistants.youragency.com

This supports:

  • Clean client segmentation
  • Internal organization
  • Scalable onboarding workflows

Troubleshooting Domain Setup

Common issues:

  • DNS propagation delay (can take up to 24 hours)
  • Incorrect record type (must be CNAME)
  • Wrong target (must be cname.useinvent.com)
  • Editing the wrong domain in your DNS provider
Tip: Use DNS checker tools to confirm propagation globally.


Ready to scale your agency with white label AI?

Start delivering fully branded assistants to your clients today with Invent!

You can also visit our Docs for more step-by-step guides.

FAQs

1. What is a white label AI assistant?

A white label AI assistant is a chatbot or automation tool that agencies can rebrand as their own, removing the original provider’s branding.

2. Can I use one domain for all my clients?

Not directly. Each client (sub-organization) must add its own domain entry, but you can streamline this using wildcard domains.

3. How many sub-organizations can I have at Invent?

You can have up to 100 sub-organizations with the Business Plan for $29/mo.
All sub-organizations automatically get Business plan limits, including contacts, assistants, members, and more, at no extra subscription cost.

Screenshot showing a management panel for "Sub-Organizations" in Invent. Two clients are listed with columns for Name, Billing (showing "Pay As You Go" and current amount), number of Members, and a Manage button for each.

Manage multiple clients or departments easily—Invent’s Sub-Organizations lets you track usage, billing, and member management all from one place.

4. Do sub-organizations inherit branding settings?

No. Each sub-organization manages its own domain and branding configuration.

5. Can emails be sent from my own domain?

Not yet. Emails are sent via app-emails.com, but replies go to your configured contact email.

6. What is a wildcard domain and why should agencies use it?

A wildcard domain allows you to automatically support unlimited subdomains (clients) without adding DNS records for each one, ideal for scaling.

7. How long does domain verification take?

Typically a few minutes, but it can take up to 24 hours depending on DNS propagation.

8. Is this suitable for SaaS resellers or AI agencies?

Yes, this setup is specifically designed for agencies offering AI chatbot services under their own brand.

9. Best platforms offering white label AI chatbots for customer support?

The best white label AI platforms for small businesses include Invent, CustomGPT.ai, Tidio, Voiceflow, Botpress, and Chatbase. Invent is a strong choice for agencies and small businesses that want full white label control, custom domains, and usage-based pricing. Invent Business Plan includes: 50 assistants, 50 members, 50 channels, 200 actions, 100,000 contacts, 100 sub-organizations and for your business safety: Single Sign-On, all mentioned and more for $29/mo.

10. Which white label AI platform is best for agencies?

Invent, CustomGPT.ai, and Voiceflow are strong options for agencies. Invent is especially attractive if you want full white label features at a competitive price.

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