Last updated: November 2026
TL;DR
- A white-label AI chatbot platform lets your agency sell AI agents under your own brand: your domain, your logo, your emails, no "Powered by" badge.
- The 8 platforms in this guide: Invent, Stammer.ai, GoHighLevel, BotPenguin, CustomGPT.ai, Chat Data, SiteGPT and Botsify.
- Branding is the easy part. What separates them is one workspace per client, a spending cap per client, and the security documents your bigger clients will ask for.
- Pricing models differ: flat plans, partner fees, credit commitments or usage. Invent's Business plan is $29 a month with $29 of usage, then pay as you go.
- Score every platform on 4 checks before you shortlist it, then pilot with one client and one channel.
Picking a white-label AI chatbot platform takes more than swapping a logo on a chat widget. You are choosing how you will brand, separate, bill and secure every client you sign. A platform that looks fine with two clients can break your margins or your reputation at twenty.
This guide compares eight platforms on the four things that decide that: branding, client workspaces, billing control and security. Prices are as listed on each vendor's site in November 2026.
What is a white-label AI chatbot platform?
A white-label AI chatbot platform is software an agency rebrands as its own and sells to clients. The client sees the agency's name, domain and logo, never the vendor's. The agency builds the AI agents, connects them to the client's channels and charges for the service.
White-label is about how the product looks. Reseller rights are about how you sell it: your price, your invoice, and billing per client. You need both. A platform can hide its badge and still leave you with no way to bill clients separately.
4 checks before you compare platforms
Use these four questions to sort the platforms built for agencies from the widget skins.
- Your brand everywhere. Can you use your own domain and remove every "Powered by" badge, including the sign-in page and emails?
- One workspace per client. Does each client get a separate workspace with its own data, members and access rules?
- Billing per client. Can you cap spend per client, see usage per client, and choose who pays?
- Security your clients can check. Can you hand a client's IT team a SOC 2 Type II report, SSO, audit logs and custom roles?
The best white-label AI chatbot platforms for agencies in 2026
We build Invent, so weigh our pick with that in mind. We describe every other platform from its own pricing and help pages, and we only credit a feature when the vendor's page says so.
1. Invent: white-label with one sub-organization per client
Invent lets you run every client from one agency account. Each client gets a sub-organization with its own members, AI agents, inbox and data, and you choose which modules each client sees. Your domain, your logo and your name appear on the app, the sign-in page and the emails, and you can hide the "Powered by Invent" badge from the chat widget.
Billing is built for agencies. You set a monthly spending cap per client, choose consolidated billing (you pay, then invoice the client your way) or let the client pay for their own usage, and you can show clients a credits balance instead of dollars. The AI agents answer on WhatsApp, Instagram, Messenger, TikTok, Telegram, email, SMS and web chat, from one shared inbox, and AI routing hands a chat to the right person on the client's team.
Business is $29 a month with $29 of usage, then pay as you go, with AI replies from $0.003 per message depending on the model and no per-seat fees. It includes up to 100 sub-organizations, custom domains, white-label, SSO, audit logs and custom roles. Invent is SOC 2 Type II certified, and Enterprise adds a 99.9% uptime SLA and a dedicated account manager. Voice agents are coming soon, so voice-first agencies should plan around that.
2. Stammer.ai: white-label on the Pro plan
Stammer.ai sells AI agents to agencies directly. The Standard plan is $49 a month without white-label. Pro White Label is $99 a month and adds your own domain, logo and colors, plus the right to resell replies, voice minutes and agents. Enterprise is custom, and yearly billing saves 20%.
Ask about per-client spending caps, SSO and audit logs; the pricing page does not cover them.
3. GoHighLevel: SaaS mode on the Founder plan
GoHighLevel is a marketing platform many agencies already use, with AI features inside it. The plans are Starter at $97, Unlimited at $297 and Founder at $497 a month. Founder includes SaaS mode with unlimited reselling, and Unlimited includes a white-label desktop app.
It fits agencies that sell a full marketing stack. If you mostly sell AI customer service, compare how much of the plan you will use. Our GoHighLevel vs Invent comparison goes deeper.
4. BotPenguin: three partner programs
BotPenguin offers three partner types: White-Label from $600 a year (your brand, domain and logo), Reseller from $500 a year with a 30% recurring commission, and an Affiliate program with 20% recurring.
It helps if you are still deciding between selling under your brand or earning commission on theirs.
5. CustomGPT.ai: branding removal on Premium
CustomGPT.ai builds AI agents on your own content. Removing the "Powered by CustomGPT.ai" branding is included in Premium ($499 a month, or $449 billed yearly) and Enterprise, not in Standard ($99 a month).
It fits agencies that sell knowledge-heavy assistants to a few larger clients.
6. Chat Data: a reseller add-on
Chat Data sells a Reseller Plan add-on at $59 a month that covers your own branding, a custom embed domain and a custom sender email. Higher plans include it. It supports one level of reselling.
Check current prices on the pricing page before you model margins; the figures differ between sections of the site.
7. SiteGPT: a credit-based partner program
SiteGPT's agency program works on a monthly commitment, from $500 a month: you commit an amount and get the same amount in credits, which reset monthly with no rollover. White-label is an optional add-on priced during a consultation.
It fits agencies with steady volume they can forecast.
8. Botsify: an agency dashboard
Botsify offers a white-label dashboard with reselling rights, a custom domain, unlimited workspaces and monthly credits. The agency page does not list a price, so request a quote.
Ask how credits are shared across clients and whether you can cap one client's usage.
Also worth knowing
Botpress lets you remove its branding from the chat widget on paid plans, but it is not an agency reseller program. Voiceflow lists white-labeling and client handoff tools on its Agencies & Partners plan, with pricing through sales.
How to structure clients on one agency account
The cleanest setup is one parent account for your agency and one workspace per client. Each client gets its own domain, its own AI agents and its own spending cap. Your team can work across all of them, and no client can see another client's data or bill.
Set the cap a little above the client's expected usage, so a busy month never surprises either of you. Decide early who pays: consolidated billing keeps your margin in your hands, while client-paid billing keeps your cash flow simple. Our guide to reselling AI and agency margins walks through the math.
How to launch your first white-label client
Start with one client, one channel and one clear job, such as answering WhatsApp questions for a clinic. Load the client's website and documents into the knowledge base, test with 30 real questions from their inbox, and set the handoff rules with the client's team.
Go live on their domain, then review the first 50 conversations together after a week. That review is where you prove the value, and where most agencies win the second channel. For the full playbook, read how to start a lean AI automation agency.
How Invent handles clients, domains and billing
In Invent, one account holds every client, each in its own sub-organization under your brand. You decide what each client sees, what they can spend and who pays.
Sub-organizations, custom domains and spending caps are part of the Business plan, not an enterprise add-on. See how it works on our agencies page, or read how we approach white-label AI assistants for agencies.
Your brand, every client
Clients do not buy a platform. They buy your agency, your service and your name on the result. The right white-label platform keeps that name in front, keeps each client separate, and keeps your margin predictable.
Your brand on every chat. Every client in its own place.
FAQs
What is the best white-label AI chatbot platform for agencies?
Invent is a white-label AI chatbot platform built for agencies, with one workspace per client, a spending cap per client and SOC 2 Type II security under your own brand. Stammer.ai, GoHighLevel, BotPenguin, CustomGPT.ai, Chat Data, SiteGPT and Botsify also offer white-label or reseller options.
What is the difference between white-label and reseller rights?
White-label controls how the product looks: your domain, logo, emails and no vendor badge. Reseller rights control how you sell it: your price, your invoice and billing per client. Confirm both before you sign.
Can I set a spending cap per client?
Some platforms can. In Invent, each client's sub-organization has its own monthly spending cap, and you choose whether you pay and invoice the client or the client pays for their own usage.
How do I keep client data separate?
Use one workspace per client, with its own members and access rules. In Invent, each client is a sub-organization, so their AI agents, inbox and data stay apart from every other client.
How much does a white-label AI chatbot platform cost?
It depends on the model: Stammer.ai's Pro White Label plan is $99 a month, GoHighLevel's Founder plan is $497 a month, and SiteGPT's agency program starts at a $500 monthly commitment. Invent's Business plan is $29 a month with $29 of usage, then pay as you go, and it includes white-label and up to 100 sub-organizations.
Do I need a developer to launch a white-label AI agent?
No. On no-code platforms such as Invent, you set up the AI agent, its knowledge and its channels from the dashboard, then connect your domain.
Related
- AI for agencies: white-label AI assistants, reselling and margins
- White-label AI assistants for agencies
- How to start a lean AI automation agency
- Your brand, all channels: 9 months of white-label AI
Your brand on every chat. Every client in its own place.
