June 5, 2026
It's Friday, and that means new updates from Invent. This week we're shipping two upgrades that make Invent more useful in two very different moments: WhatsApp Campaigns through Broadcasts go live for every customer, and Dictation Support arrives across every chat surface in Invent.
Owners and agencies keep scaling on Invent, and these two are for the days you want to reach more customers without typing more.
WhatsApp Campaigns through Broadcasts
WhatsApp Campaigns are now available to every business at Invent. Build your audience, write your message, send to a segmented list in one shot. The inbox they actually read, at scale.
Name your campaign and choose Marketing or Transactional. Build a sendable broadcast in a few minutes, not hours.
A few reasons businesses run campaigns through Broadcasts:
- Winback dormant customers. Segment everyone who hasn't engaged in 30, 60, or 90 days. Send a one-line winback ("we miss you, here's 20% off this week"). One broadcast, hundreds of recovered relationships.
- Boost loyalty and repeat sales. "Your usual order is back in stock." "Here's a 15% loyalty perk." E-commerce, retail, salons, anyone with a returning-customer pattern. Pulls revenue forward without paid ads.
- Promote important news. New product, new location, sale, webinar, store opening. Hits fast, in a window, with high open rates. Email gets buried; WhatsApp gets read.
- Lead the moment. World Cup specials, back-to-school, end-of-month, Christmas. When the window matters, broadcasts hit in minutes.
WhatsApp drives up to 3x higher engagement than typical email campaigns. For owners and agencies serving customers across multiple regions, this is the channel that finally matches how customers actually communicate.
A guided checklist walks you through audience, channel, content, and a test send before scheduling.
What's unique about WhatsApp Campaigns on Invent
Running campaigns on Invent connects to the rest of the platform in ways standalone broadcast tools cannot.
- The same Assistant that already chats with these contacts. Send a broadcast, the customer replies, your AI Assistant picks up the conversation from there. One-shot becomes two-way.
- A unified inbox. Sales, marketing, and support all see the same thread. No fragmentation, no context lost between teams.
- No per-seat fees. Scale broadcasts across the whole team without paying for each human agent. Usage-based pricing: pay for messages sent, not platform tiers.
Schedule once, ship at the right moment. Broadcasts hit when the window matters most.
Follow our step-by-step guide to Broadcasts to launch your first campaign.
Coming soon: Smart Segments to filter and segment your audience dynamically with multiple filters.
Dictation Support across every chat surface
Dictation now works everywhere chat lives in Invent: the Web Chat Widget, the Inbox, User Chats, and the Playground.
Tap the mic, speak your message, send.
Tap the mic, speak your message, send. The voice never leaves your device.
The privacy story: dictation is fully client-side. Your voice never leaves your device and never touches our servers. Faster than typing, with privacy built in.
Available today on every device that supports dictation, which is most of them.
Mastering the WhatsApp channel
If Broadcasts unlocked something for your business, these guides will take you further:
- WhatsApp Broadcast: The Complete Guide for Businesses (2026) — every reason to use Broadcasts, plus how to structure your sends.
- How to Build a WhatsApp AI Chatbot (No Code) — turn the customers your broadcasts reach into ongoing conversations.
With love,
Invent Team
Conversational AI for Business Growth
