Last updated: July 19, 2026
TL;DR
- SiteGPT is a website chatbot trained on your site content: plans at $39, $79, and $259 per month, sized by messages, content pages, and team members, with the "Powered by SiteGPT" badge removal sold separately at $39/month.
- Invent treats the website widget as one door into a full customer platform: team inbox, CRM, WhatsApp, Instagram, Messenger, Telegram, SMS, and email, with usage-based pricing from $29/month and white-label included.
- The one-line difference: SiteGPT sells you a widget; Invent runs your whole customer operation. The same site-trained answers, plus everywhere else your customers write.
- Pricing shape matters: on SiteGPT Starter, removing the badge doubles the bill to $78/month. On Invent, white-label, custom domain, SSO, and audit logs are in the $29 plan.
- Most teams switch in an afternoon; your website content trains an Invent assistant the same way it trained SiteGPT.
SiteGPT and Invent both start from the same good idea: an AI on your website that answers from your own content instead of a script. The difference is what happens after the widget. This comparison covers pricing, channels, team features, and migration, with figures verified against both pricing pages in July 2026.
What is SiteGPT?
SiteGPT is a website chatbot builder whose pitch is "like having ChatGPT specifically for your products": point it at your website, sitemap, files, or YouTube videos, and it answers visitor questions in a widget trained on that content. It ships lead collection, quick prompts, daily email summaries, an escalate-to-human button, and Functions for triggering in-app actions.
It is a focused product, and the focus is the widget. Conversations happen on your site; a shared team inbox, CSAT surveys, and non-web channels are not part of the offer, and WhatsApp is listed as coming soon rather than available today.
What is Invent?
Invent approaches the same starting point from the platform side. You build an AI assistant with no code and ground it in your content, exactly the site-trained idea, and then the same assistant runs on every channel your customers use: the website chat widget, WhatsApp, Instagram, Messenger, Telegram, SMS, and email. Every conversation lands in one team inbox with customer memory, automatic CSAT, and human handoff with context.
Two structural differences drive this comparison:
- The widget is included, the platform is the product. Inbox, CRM-grade contacts and segments, broadcasts, and 300+ integrations sit behind the same assistant.
- White-label is included, not an add-on. Removing branding, custom domain, SSO, and audit logs all ship in the Business plan, at $29/month.
SiteGPT vs Invent at a glance
Verified against both pricing pages, July 2026:
- Pricing model: SiteGPT tiers by messages, pages, and seats ($39 / $79 / $259). Invent is usage-based: $29/month with $29 of credits included, then pay for what you consume; roughly 3,000 Auto messages run about $32 total.
- Remove "Powered by": SiteGPT charges $39/month extra, the same price as its Starter plan. Invent includes it.
- Channels: SiteGPT is the website widget, with tool integrations like Slack, Zendesk, and Messenger, and WhatsApp only listed as coming soon. Invent runs WhatsApp, Instagram, Messenger, Telegram, SMS, email, and web natively.
- Team inbox: not part of SiteGPT's offer. On Invent, your whole team works one inbox with no per-seat fees.
- Knowledge: both train on your website and files; SiteGPT also ingests YouTube and connects Notion, Drive, and similar sources; Invent's knowledge base runs to 2 GB on Business and feeds every channel, not just the widget.
- CSAT: not offered on SiteGPT; automatic on Invent.
SiteGPT and Invent compared: a widget priced by tiers, versus a platform priced by usage.
SiteGPT pricing, explained
SiteGPT's plans are sized on three axes at once: messages, content pages, and team members (verified July 2026):
- Starter, $39/month: 1 chatbot, up to 4,000 messages a month, up to 1,000 pages, 1 team member, manual retraining.
- Growth, $79/month: up to 2 chatbots, 10,000 messages, 10,000 pages, 4 team members, API access, integrations, monthly auto-refresh.
- Scale, $259/month: up to 3 chatbots, 40,000 messages, 50,000 pages, 10 team members, weekly auto-refresh.
- Enterprise, custom: larger everything, HIPAA eligibility, custom integrations.
Three details are worth doing the math on. First, badge removal is a $39/month add-on, so a Starter customer who wants their own branding pays $78/month, double the plan. Second, a "page" is 2,500 characters, so a long article consumes several pages of your quota. Third, automatic retraining starts at Growth; on Starter, keeping the bot current with your site is a manual job.
None of this makes SiteGPT expensive for a single-site, widget-only use case. The costs concentrate where the product's edges are: branding, freshness, and anything beyond the website.
How Invent pricing works
Invent bills for usage, not tiers of pages and seats:
- Pay As You Go, $0/month: 100 free messages a month, 100 MB knowledge base, up to 2 assistants and 3 channels, enough to run a real widget on a low-traffic site.
- Business, $29/month: includes $29 of usage credits, then you pay for what you consume; around 3,000 Auto messages come to roughly $32 total. 2 GB knowledge base, up to 50 assistants and 50 channels, your whole team in the inbox with no per-seat fees, and white-label, custom domain, SSO, and audit logs included. 14-day free trial.
The consequence: your bill follows conversation volume, and the things SiteGPT sells as add-ons or upper tiers, branding removal, team access, integrations, are simply part of the plan.
The widget is where it starts, not where it ends
Here is the practical question for a business owner: when a customer who chatted on your website writes back tomorrow on WhatsApp or Instagram, what happens?
On a widget-only product, that conversation starts over somewhere else, or never reaches you. On Invent, it is the same assistant, the same knowledge, the same customer record, continuing in the same inbox. Add automatic CSAT after conversations, routing to the right teammate when a human takes over, and broadcasts when you need to reach customers proactively, and the difference stops being widget versus widget. It is widget versus operation.
If the website is genuinely your only customer channel, SiteGPT's focus may be all you need. Most businesses we see stopped being website-only years ago.
Switching from SiteGPT to Invent
The migration is short because the training model is the same: your content.
- Point Invent at your content. The same website, sitemap, and files that trained SiteGPT train your Invent assistant; the knowledge base accepts your documents directly.
- Recreate your top flows. Quick prompts become suggested messages; your escalation button becomes human handoff with full context and routing.
- Customize and embed. Match your brand (any accent color, theme, position), then paste one snippet, or use the WordPress plugin.
- Add the channels the widget couldn't reach. WhatsApp, Instagram, SMS, connected to the same assistant from day one.
Prefer not to do it yourself? We run free 30-minute migration calls and move your agent for you: knowledge, instructions, channels, branding.
What you give up either way
Honesty in both directions. SiteGPT ingests YouTube videos and playlists as knowledge sources and connects Notion, Google Drive, and similar tools directly, and its Enterprise tier is HIPAA eligible; if those specifics are load-bearing for you, check them against your needs. Choosing SiteGPT means giving up native multi-channel support, the shared team inbox, CSAT, and included white-label. Choosing Invent means choosing a platform when you may have wanted only a widget; the free tier is the low-risk way to find out which you are.
Which should you choose in 2026?
- Choose SiteGPT if your support is website-only by design, one person handles it, and a focused site-trained widget covers the whole job.
- Choose Invent if your customers also write on WhatsApp, Instagram, or SMS, if a team shares the support load, or if white-label matters and you would rather not pay $39/month to remove someone else's logo.
Comparing the wider field? Our AI chat automation roundup covers Intercom, Crisp, Tidio, and Drift head to head.
FAQs
What is SiteGPT?
SiteGPT is a website chatbot builder that trains an AI on your site content, files, and YouTube videos, then answers visitor questions in an embedded widget. Plans run $39 to $259 per month, sized by messages, content pages, and team members.
How much does SiteGPT cost?
Starter is $39/month (4,000 messages, 1,000 pages, 1 seat), Growth $79/month, Scale $259/month, and Enterprise is custom (verified July 2026). Removing the "Powered by SiteGPT" badge is a separate $39/month add-on on top of any plan.
Does SiteGPT have a free trial?
Yes, a 7-day trial (verified July 2026); after that, the cheapest way to stay is Starter at $39/month. Invent takes a different route: the free Pay As You Go plan includes 100 messages that renew every month, so you can run a real assistant indefinitely before deciding to upgrade.
Is Invent a good SiteGPT alternative?
Yes, if you want the same site-trained website chat plus everything around it: a team inbox, WhatsApp, Instagram, Messenger, Telegram, SMS, email, automatic CSAT, and white-label included, with usage-based pricing from $29/month.
Does SiteGPT support WhatsApp?
Not today; SiteGPT lists WhatsApp as coming soon, with Messenger and tools like Slack and Zendesk available as integrations. Invent includes WhatsApp natively alongside the website widget.
Can I remove the "Powered by" branding?
On SiteGPT, badge removal costs $39/month, the same price as the Starter plan itself. On Invent, removing branding is included in the $29/month Business plan, and our own mention never appears on your customer's first screen to begin with.
How long does switching take?
Usually an afternoon: the same website content that trained SiteGPT trains your Invent assistant, then you restyle the widget and embed one snippet. We also run free 30-minute migration calls and do it for you.
Related
- Add an AI Chat Widget to Your Website, No Code
- Help Scout vs Invent: Support AI Compared
- Best AI Chat Automation Platforms: Invent vs Rivals
The widget is the front door. Make sure there's a house behind it.
