Last updated: July 2026
TL;DR
- Different jobs. Leadster is a conversational marketing tool built to capture and qualify leads from your website traffic, strongest in the Brazilian market. Invent is a no-code platform for AI agents that answer customers from your own data across every channel, and act on what they hear.
- Pricing shape. Leadster prices by site traffic: plans start free (15 leads a month) and run R$142 to R$154 a month (about US$28 to US$30) billed annually at the entry traffic tier, scaling up as your monthly site accesses grow. AI agents sit in their custom Full plan. Invent is $29 a month on Business, usage-based, with no per-seat fees and no traffic tiers.
- Channels. Leadster centers on your website, with a separate WhatsApp suite and an e-commerce bot. Invent runs one assistant across WhatsApp, Instagram, Messenger, web chat, Telegram, and email, plus voice.
- Who each fits. Leadster fits Brazilian marketing teams optimizing site conversion. Invent fits owners and agencies who want the whole conversation handled: answers, follow-ups, scheduling, and handoff, where capturing the lead is only the first step.
If you are comparing Leadster and Invent, start with the job you are hiring for. Leadster asks: how many of your site visitors can we turn into leads? Invent asks: what happens to every conversation your business has, before and after someone becomes a lead? This guide compares them on pricing, channels, AI depth, and fit.
Leadster vs Invent compared
Leadster vs Invent compared.
What Leadster is
Leadster is a Brazilian conversational marketing platform. Its chatbot opens the conversation with your website visitors proactively, qualifies them with guided flows, and routes the good ones to your sales team. The company reports more than 3,000 websites using the product, with 200+ native integrations into CRMs and ad platforms.
The product family splits in three:
- Website Suite: the core lead-capture chatbot. A free plan covers up to 1,000 site accesses and 15 leads a month with one flow. Paid plans at the same traffic tier run R$142 a month (Starter, about US$28) and R$154 a month (Pro, about US$30), billed annually, with unlimited leads. Prices climb with your monthly site traffic.
- WhatsApp Suite: a separate product for qualification and service on WhatsApp.
- ShopBot: an e-commerce assistant for online stores.
AI agents, meeting scheduling, and a dedicated account manager live in the custom-priced Full plan. There is a 14-day free trial, no card required.
Leadster is good at what it was built for: squeezing more qualified leads out of Brazilian site traffic, with a marketing team holding the dashboard.
What Invent is
Invent is a no-code AI platform for building agents that chat, talk, and answer from your data. You connect your knowledge (help docs, FAQs, product data), pick your channels, and your agent responds in your brand voice, grounded in your own content, with a clean handoff to a human when it should be one.
- Channels: WhatsApp, Instagram, Messenger, web chat, Telegram, and email from one place, plus voice agents for calls.
- Built in: a unified inbox, persistent customer memory, knowledge-base grounding, multilingual replies, and intelligent human handoff.
- 300+ integrations to connect the tools you already run.
- You pick the model. Choose the AI model per assistant (GPT, Claude, Gemini, Grok) or let Invent auto-select.
The AI is not an upsell. Every plan is the AI agent, from the first message.
Pricing compared
The two models are built on different meters.
Leadster: priced by site traffic, billed annually
- Free: R$0, up to 1,000 accesses and 15 leads a month, one flow.
- Starter: R$142 a month (about US$28) and Pro: R$154 a month (about US$30), billed annually, at the entry traffic tier of 1,000 monthly accesses. Unlimited leads, more flows, better support.
- Full: custom pricing, and it is where the AI agents live.
- As your site traffic grows, your tier and your bill grow with it. (Dollar figures converted at the July 2026 rate of roughly R$5.1 to the US dollar.)
That meter makes sense for a marketing team: you pay in proportion to the audience you are converting. But two things follow. Your bill is tied to visits, not to conversations that actually happen. And the deepest AI sits behind a custom enterprise conversation.
Invent: $29 a month, no per-seat fees, no traffic tiers
- Business: $29 a month, including $29 in usage credits. Use more and you pay only for the additional usage, so the bill tracks what your assistant actually does.
- The meter is what your agent does, not how many people visit your site or how many seats your team needs.
- AI agents, all channels, and the unified inbox are standard, not gated to a top tier.
Quick gut check: if what you want from AI is real answers for real customers, check where the AI actually sits in the plan table. If it only appears in the custom tier, the sticker price is not the real price.
Channels and AI depth
- Website. Leadster's home turf. Proactive engagement of site visitors with guided qualification flows is what it does best. Invent covers web chat too, grounded in your knowledge base rather than a scripted flow.
- WhatsApp and beyond. Leadster sells WhatsApp as a separate suite. Invent treats channels as one surface: the same agent, the same memory, and the same inbox across WhatsApp, Instagram, Messenger, web, Telegram, and email, with voice on top.
- Depth of answers. A qualification flow asks; an AI agent answers. Invent agents respond from your own content, remember the customer next time, schedule, trigger actions in your tools, and hand off to your team with context.
- Language. Leadster is Portuguese-first, built for Brazil. Invent is multilingual by default, so the same agent serves customers in Portuguese, Spanish, or English without separate builds.
Setup
Both products are no-code. Leadster's flow builder is aimed at marketers and comes with templates per industry. Invent is connect-and-publish: plug in your knowledge, choose channels, and your agent is live, answering from day one. Neither needs a developer; the difference is what you are setting up, a capture flow versus a working agent.
Which one fits your business
Pick by the job, not the label.
- Choose Leadster if your bottleneck is website conversion in the Brazilian market, your marketing team wants a proactive capture flow with qualification rules, and a traffic-tiered annual plan fits how you budget.
- Choose Invent if you want the conversation handled end to end: answers from your data, follow-ups that recover quiet leads, scheduling, and human handoff, across every channel your customers use, on one simple $29 plan.
Plenty of businesses run into the same wall: the leads arrive, and then the conversations pile up unanswered. Capturing more of them does not fix that. An agent that answers, remembers, and follows up does. That is the gap Invent is built for.
FAQ
Is Invent a Leadster alternative?
Yes. Invent is a no-code AI agent platform that answers customers from your own data across WhatsApp, Instagram, web, and more. It is a strong alternative when you need answers and follow-through, not only lead capture.
How is Invent's pricing different from Leadster's?
Leadster prices by monthly site accesses, billed annually, from R$142 a month (about US$28) at the entry tier, with AI agents in a custom plan. Invent is $29 a month on Business, usage-based, with no per-seat fees and no traffic tiers.
Does Leadster work outside Brazil?
Leadster is built Portuguese-first for the Brazilian market. Invent is multilingual by default, so one agent can serve Portuguese, Spanish, and English customers alike.
Can Invent capture and qualify leads like Leadster?
Yes. Invent agents greet visitors, ask qualifying questions, save answers to persistent customer memory, and sync with your CRM through 300+ integrations. They also answer product questions and book meetings in the same conversation.
Do I need a developer to set up Invent?
No. Invent is no-code. Connect your knowledge, choose your channels, and publish. Depth depends on your use case, not on code.
