TL;DR
Stuck with campaigns that nobody seems to open, click, or remember? WhatsApp Broadcasts are quickly becoming the most loved channel for customers because messages feel personal, timely, and conversational, not like another boring ad.
With Invent Broadcasts, you can send multi-channel campaigns (WhatsApp, Email, SMS), personalize each message with properties and variables, preview templates and testing before sending, and see every broadcast a customer has received right inside their conversation or side panel. This turns “blasts” into context-rich, two-way experiences that drive higher engagement, better conversions, and long-term loyalty.
Overwhelmed by silent campaigns and disconnected conversations?
Marketing, sales, and CX teams run into the same problems every day:
- Email campaigns buried in crowded inboxes with single‑digit open rates.
- Social posts that vanish under algorithm-driven feeds within minutes.
- Customers missing critical updates, deliveries, renewals, events, policy changes.
- “Spray and pray” campaigns that ignore who the customer is or what they’ve seen before.
At the same time, your customers live in messaging apps, especially WhatsApp. They trust it, check it constantly, and expect fast, human conversations there. When your brand only speaks through email or one-off ads, you’re invisible where their attention actually is.
WhatsApp Broadcasts solve this by putting your most important updates directly into the conversations your customers already care about, while keeping every follow-up in one unified workspace for your team.
WhatsApp Broadcasts: your new customer heartbeat
A WhatsApp Broadcast is more than a mass message, it’s a conversation starter your customers actually want to respond to.
You can use broadcasts to:
- Announce new products, features, or collections with direct “Shop now” or “Learn more” actions.
- Send time-sensitive reminders for deliveries, appointments, or renewals.
- Share quick tips, how‑tos, or onboarding steps right after purchase.
- Re-engage dormant users with tailored offers based on their past behavior.
Because the broadcast lands in an app they open all day, it feels natural to reply with questions, preferences, or feedback. That’s where Invent’s AI assistants and shared workspace come in, every reply is handled with full context, either by AI or by an agent.
Invent campaign broadcast dashboard: See delivery stats for major campaigns—Tesla Valentine’s 2026 on WhatsApp (5,678 recipients), VIP ticket reminders (2,104) and a Product Launch Announcement (35,980) via Gmail. Platform: useinvent.com.
How WhatsApp Broadcasts work with Invent (step-by-step)
1. Build and organize your audience
Inside Invent, your contacts live in a CRM‑like interface where you can manage and segment them in one place.
- Import lists from your CRM, e‑commerce store, or other tools.
- Add tags and properties like last purchase, plan type, location, or language.
- Create segments such as “VIP customers,” “Abandoned cart in last 7 days,” or “Inactive 60+ days.”
This ensures every WhatsApp Broadcast goes to the right people at the right moment, not to a generic list.
2. Use properties to personalize every message
Invent Broadcasts support properties that let you tailor each message with per-recipient values, such as coupon_code, product_url, or first_name.
Examples of what you can do:
- Send unique discount codes (
{{coupon_code}}) to each customer. - Include a direct link to the exact product they viewed (
{{product_url}}). - Greet them by name and reference their last interaction.
Instead of one generic message, each person receives a version that feels written just for them, boosting both engagement and conversion.
Invent WhatsApp template builder: Dynamic survey invites using variables (e.g., {{place}}) for personalized feedback requests. Example text: “Rate your experience. Please take a quick survey about your recent {{place}} experience.” Platform: useinvent.com.
3. Design templates with variables and live previews
When you create a WhatsApp template, you can define variables like {{place}}, {{date}}, or {{order_id}} to dynamically insert context into each message.
Invent gives you a template preview that shows exactly how the message will appear in WhatsApp, with the variables highlighted and positioned correctly. This helps you:
- Catch formatting issues before you send.
- Ensure copy fits nicely on mobile screens.
- Validate that your placeholders (variables) are placed in natural, human-sounding sentences.
For example, a post-purchase survey message might read:
“Rate your experience at {{place}}. Your feedback helps us improve. Tap below to take a quick 30‑second survey.”
You see this preview before launch, so there are no surprises once it hits thousands of devices.
4. Choose channels, schedule, and send
From the same broadcast composer, you can:
- Pick your audience (all contacts or a specific segment).
- Add one or more channels like WhatsApp, Email, or SMS.
- Schedule your campaign or send it immediately when timing is critical.
This multi-channel orchestration ensures that you can:
- Use WhatsApp for high-intent, real-time engagement.
- Use Email for richer content and longer-form storytelling.
- Use SMS for urgent or time-sensitive alerts.
All of it is configured from a single dashboard, so your team doesn’t juggle multiple tools to run one campaign.
5. Conversation-aware history: see every broadcast per customer
One of Invent’s most powerful advantages is context inside the conversation. For each customer, your team (and your AI assistant) can see:
- Which broadcasts they’ve received.
- When those messages were sent.
- How they engaged (read, clicked, replied).
This history is visible directly within the conversation view or the side panel, right next to the live chat.
Why this matters:
- No more guessing: Agents don’t have to ask, “Which message are you referring to?” They can see the exact broadcast that triggered the conversation.
- Smarter, faster replies: If someone says “I’m interested” or “Stop sending this,” your team instantly knows the context and can respond appropriately.
- Fewer repeated messages: You avoid sending the same promo or update twice to the same person, preserving trust.
- Better attribution: You can connect the dots between a specific broadcast and the conversations, sales, or tickets it generates, making your future campaigns more strategic.
Context inside the thread turns isolated messages into a coherent, relationship‑driven experience.
6. AI-powered replies, handoffs, and follow-ups
Once a broadcast goes out, responses flow into one shared workspace where AI and humans collaborate:
- AI answers FAQs about pricing, availability, store hours, or policy details.
- AI collects missing data (size, preferences, budget) and updates contact properties.
- Complex or high-value conversations are escalated to human agents with full history attached.
This “multiplayer” model keeps humans in control while AI handles repetitive tasks and first-line questions, so your team focuses on the conversations that move revenue and retention.
Invent WhatsApp feedback workflow: Example of a broadcasted survey message and user response. User rates their “house” experience as excellent (5/5 stars) and leaves the comment “Great.” Platform: useinvent.com.
7. Measure performance and iterate
Invent provides analytics and reporting for each broadcast and segment. You can track:
- Delivery and read rates.
- Click-throughs on links and buttons.
- Reply rates and downstream conversions (e.g., bookings, purchases, sign-ups).
You can then:
- A/B test different hooks, send times, and call-to-action buttons.
- Identify your best-performing segments.
- Refine message templates and variables to maximize engagement over time.
Why customers love WhatsApp Broadcasts (when done right)
Customers fall in love with brands that:
- Show up where they already are (WhatsApp).
- Remember who they are and what they’ve seen.
- Reply quickly when they have questions.
- Respect their preferences and time.
With Invent Broadcasts, you deliver on all of this:
- Personalized messages via properties and variables.
- Contextual conversations thanks to broadcast history in the side panel.
- Responsive experiences with AI and human teamwork in a unified inbox.
- Respectful communication with segmentation, opt-in flows, and easy opt-outs.
Instead of random one-off blasts, your broadcasts become an ongoing dialogue that customers actually appreciate, and even look forward to.
FAQs
What are the best apps for WhatsApp broadcast marketing?
The best apps for WhatsApp broadcast marketing let you segment audiences, personalize messages, and track results in one place while keeping humans in the loop. Tools like Invent go beyond simple “blast” tools by combining WhatsApp Broadcasts, email, and SMS in a single workspace, so marketing, sales, and support teams can all see what was sent, how people reacted, and which conversations turned into revenue. With Invent, every reply flows into a shared inbox, and your team can see the broadcast history in the side panel for full context before they respond.
Which companies offer WhatsApp broadcast automation tools?
Several platforms offer WhatsApp broadcast automation, but most only do basic list sends. Invent focuses on conversational broadcasts: you can build segments, reuse templates, schedule campaigns, and let AI automatically handle replies, routing, and data capture. Because Invent is built as a multiplayer workspace, your agents and AI work together on top of broadcasts, turning automated messages into high-quality conversations instead of one-way alerts.
How do businesses use mass messaging for customer communication?
Businesses use mass messaging to keep customers informed and engaged at scale: product launches, promotions, order updates, renewals, event reminders, and post-purchase tips. On Invent, those “mass” messages become the start of one-to-one conversations; every broadcast is sent to a targeted segment, personalized with properties and variables, and tied back to the contact’s conversation history so your team always knows which campaign triggered the reply. This keeps communication high-volume for you, but still personal and contextual for the customer.
How do I find a platform to manage large-scale customer outreach campaigns?
Look for a platform that combines broadcasts, automation, and a shared inbox so your team can manage large-scale outreach without losing context. Invent lets you run multi-channel campaigns (WhatsApp, email, SMS), manage audiences like a lightweight CRM, and see, for each contact, which broadcasts they’ve received and how they’ve engaged. That way you’re not just sending at scale, you’re coordinating campaigns, conversations, and follow-ups from one place.
How do I schedule messages for WhatsApp broadcasts?
On Invent, scheduling WhatsApp broadcasts is simple: you create your audience, choose your template, and then click send and select the time you want the campaign to go out. You can schedule in advance for product launches, reminders, or events, or send immediately when something time-sensitive happens. All scheduled broadcasts are visible in your dashboard, so teams can plan around what customers are about to receive.
How can I personalize bulk messages for individual contacts?
You personalize bulk messages on Invent using properties and template variables. Properties like first_name, coupon_code, or product_url store per-contact values, and variables in your WhatsApp templates (for example {{first_name}} or {{place}}) pull those values into each outgoing message automatically. Combined with segments, this lets you send one campaign that feels different for every person, mentioning the right name, product, location, or offer, while you still manage it as a single broadcast from your dashboard.
Ready to win hearts with WhatsApp Broadcasts?
If you want your campaigns to feel less like noise and more like meaningful conversations, it’s time to upgrade how you broadcast.
With Invent, you can:
- Manage contacts and segments in one place.
- Personalize messages using properties and variables.
- Preview WhatsApp templates before sending.
- See every broadcast a customer has received inside their conversation or side panel.
- Orchestrate AI-powered replies and human handoffs from a single workspace.
Start building your WhatsApp Broadcast on Invent today and turn every campaign into a context-rich conversation that your customers actually love.
