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#002: Now You Can Connect Your Assistant to Salesforce, HubSpot, Shopify, and More

integrations with Salesforce, HubSpot, Shopify, plus advanced memory and MCP actions via Zapier, Pipedream, and n8n. These features automate your CRM, e-commerce, and workflows, delivering personalized, efficient AI help. Learn more about memory and how we manage it at Invent. Stay tuned for upcoming Gmail channel, Stripe payments, and campaign tools to boost productivity further. Experience smarter automation with Invent today.

Oct 17, 2025

Blog/Product

October 17, 2025

Invent is excited to announce powerful new integrations and expanded features for your AI Assistants, helping you work smarter whether you’re managing a business, freelancing, or handling personal tasks.

Screenshot of the Support Assistant’s actions dashboard in the Invent platform. The interface lists 5 enabled actions, each with an on/off toggle switch and a settings gear icon: Call Zapier MCP Tool, Update Order (Shopify icon), Search Pages (Notion icon), Create Contact (HubSpot icon), and Create Payment Link (Stripe icon). An "Add Action" button is at the top right.

Support Assistant in Invent with 5 configurable actions enabled, letting you automate workflows by integrating tools like Zapier, Shopify, Notion, HubSpot, and Stripe from a single dashboard. GI

New integrations just released!

Building on our existing integrations, your AI Assistant now supports seamless connectivity with these major platforms:

  • Salesforce Integration: Automate sales and support workflows directly within Salesforce, keep your CRM data fresh, and accelerate lead management.
  • HubSpot Integration: Use HubSpot for sales, marketing, and customer service automation. Create deals, log calls, send personalized outreach, and keep pipelines up-to-date, all from your assistant.
  • Shopify Integration: Streamline your e-commerce operations with Shopify actions that let you manage product listings, track orders, and process payments through your AI Assistant.

Memory and MCP actions expand your Assistant’s capabilities

Learn how your assistant remembers and personalizes interactions with our advanced memory system:
Understanding AI Memory and How We Manage It at Invent

Screenshot from a "Manage Memories" interface showing user memories categorized as Fact, Preference, Goal, and Experience. Examples include: Fact: Lives in Miami, Florida, US Preference: Allergic to nuts, avoid nut ingredients; Loves UX (User Experience) design Goal: Planning a trip to Baja Experience: Has been working in tech for the past 12 years Each entry is dated 10/17/2025 and color-coded by type.

User memory manager interface displaying saved personal facts, preferences, goals, and experiences, helpful for personalizing digital assistant interactions and recommendations.

Want to connect platforms not natively supported? Use our MCP Actions integration with popular tools:

Now your assistant can orchestrate workflows involving thousands of apps with ease.

What’s coming soon

Keep an eye out for upcoming features including:

  • Gmail channel for effortless email management
  • Resend & SendGrid for better campaign handling
  • Stripe integration for smooth billing and subscriptions

Inspiring use cases

  • Sales Teams: Automate lead nurturing and CRM updates across Salesforce and HubSpot.
  • Support Teams: Deliver fast, personalized responses using memory-enabled assistants integrated with CRM data.
  • E-Commerce: Manage store operations within Shopify.

Personal Productivity

Use these integrations to organize your life outside business, track habits, manage budgets, and get reminders with AI-powered assistants.

Ready to see it in action?

Explore these integrations today and start building with your team to unlock the full potential of your AI Assistant. Subscribe to our YouTube channel for tutoriales and Follow us on Linkedin for more updates!

With love,
Invent Team

Written by

Alix Gallardo
Alix GallardoCo-Founder